What is AI Engine Optimization (AEO)?
AI Engine Optimization (AEO) is the practice of optimizing your online presence so AI-powered search engines and assistants like ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Claude accurately recommend your business when users ask relevant questions. Unlike traditional SEO, which focuses on ranking in search engine results pages, AEO focuses on being mentioned, cited, and recommended directly inside AI-generated responses.
How is AEO different from traditional SEO?
Traditional SEO optimizes for search engine results pages where users see a list of links. AEO optimizes for AI-generated answers, where users receive a direct response that may or may not mention your business. SEO focuses on keywords and backlinks. AEO emphasizes structured data, content authority, citations, reviews, and the trust signals AI engines use to decide which businesses to recommend.
Which AI platforms does Results AI cover?
We analyze your business across the same signals that power ChatGPT, Perplexity AI, Google Gemini, Microsoft Copilot, and Anthropic's Claude. AI engines do not invent answers — they draw from indexed web content, citations, reviews, directory listings, and structured data. Our audit measures your presence across those signals for 30 real prompts, giving you the visibility picture that translates directly to how these platforms respond when your customers ask about your business.
How many prompts do you test per audit?
We test 30 prompts per audit. These are the real questions your potential customers are asking AI assistants — tailored to your industry, location, and services. You can provide the prompts you want tested, or we will help you identify the highest-impact ones during onboarding.
How long does an audit take?
Your initial audit is typically completed within 24 hours of submitting your prompts. We run each prompt through our AI visibility engine, audit your website's technical and content signals, research your competitors, and compile everything into your interactive dashboard. More complex audits may take up to 48 hours.
What is an AEO score?
Your AEO score is a composite metric from 0 to 100 that measures how well your business performs across AI search engines. It accounts for how often you appear in AI responses, how prominently you are mentioned, whether you are recommended as a top choice, and how you compare to competitors. A higher score means AI engines are more likely to recommend your business to potential customers.
What does my AEO score actually mean?
Scores below 25 mean your business is largely invisible in AI search — competitors are capturing the customers asking AI for recommendations in your category. Scores 25–50 mean you are appearing inconsistently and need foundational content and schema work. Scores 50–75 mean you have a working AI presence but specific gaps to close. Scores above 75 are competitive — at that level, you are showing up in most relevant AI responses and the work shifts to defending and extending the lead.
Do I need to change my website to improve my AEO score?
In most cases, yes — but the changes are strategic improvements that also benefit your traditional SEO. Common recommendations include adding FAQ pages, improving schema markup, creating service-specific landing pages, and publishing content that directly answers the questions your customers ask AI. We provide a prioritized action plan so you know exactly what to do first.
How often should I run an AEO audit?
We recommend monthly audits. AI engines update their models and data sources frequently, so your visibility can shift month to month. Monthly cadence gives you a reliable picture of how your AI presence is improving as you implement content and technical changes — and lets you catch new competitors as soon as they enter your market.
What kind of businesses benefit most from AEO?
Any business that relies on being found by local customers benefits from AEO — service businesses like plumbers, dentists, lawyers, mechanics, and contractors, as well as retail businesses, restaurants, dealerships, and professional services firms. If your customers might ask an AI assistant for recommendations in your industry, AEO determines whether your business appears in those answers.
Why is Bing Webmaster Tools important for AEO?
Bing's index powers ChatGPT search, Microsoft Copilot, and is one of the inputs Perplexity uses for real-time answers. Submitting your sitemap to Bing Webmaster Tools, verifying your site, and fixing the issues it surfaces gives AI engines a cleaner, more complete view of your content. Many businesses focus only on Google Search Console and miss this — it is one of the highest-leverage AEO actions you can take in an afternoon.
Does schema markup actually help AI engines understand my business?
Yes — substantially. Schema is structured data embedded in your website that tells AI engines exactly what your business does, where you are located, your hours, your services, and how customers reach you. Without schema, AI engines have to infer these details from unstructured text and often get them wrong. With schema, the answer is unambiguous, and AI engines are far more confident citing you.
How long until I see results from AEO work?
Technical fixes — schema, sitemap submissions, NAP consistency — can shift AI responses within days to a few weeks. Content authority work — publishing FAQs, service pages, and answer-style blog posts — typically shows compounding improvement over 2 to 3 months as AI engines re-index and start associating your site with the topics you cover. Reviews and citations build over months but produce the most durable gains.
Will AEO replace SEO?
No — they reinforce each other. Most AEO improvements (schema, content, site speed, citations) also help traditional SEO. The opposite is also true: a site that ranks well in Google is more likely to be picked up by AI engines that browse the web. Think of AEO as the next layer on top of SEO, not a replacement.
Can I do AEO myself without hiring Results AI?
Some of it, yes — submitting to Bing Webmaster Tools, claiming directory listings, and fixing NAP inconsistencies are things any business owner can do. Where Results AI provides leverage is the audit itself: knowing which AI platforms are missing you, which competitors are winning the queries you want, and which specific content gaps to fix first. Without that data, most AEO work is guesswork.
Do you offer monthly retainers or one-time audits?
Both. Our Starter plan ($79/month) gives you one audit per month and is ideal for businesses that want to track AI visibility over time without the content production. Lite ($199/month) adds 2 pieces of content. Growth ($599/month) adds 6 pieces. Pro ($1,499/month) covers weekly audits and 15 content pieces. All plans include the interactive dashboard, competitor analysis, and priority action plan.
What does Results AI deliver each month on a paid plan?
On every paid plan you get: a fresh AEO audit with updated scores across all AI platforms, the prompts your customers are actually asking, competitor comparison, and a prioritized action list. Plans above Starter also include content pieces — FAQ pages, service pages, blog posts, schema improvements — written to address the specific gaps the audit surfaces. Everything is delivered through your dashboard and ready to publish on your site.
Is Results AI based in Canada?
Yes. Results AI is based in Saskatchewan, Canada and works with local businesses across Canada and the United States. We understand prairie and rural-market dynamics in addition to urban markets, which matters for businesses outside major metros where AI search behaviour and local-listing data work differently.
Can I see a sample audit before signing up?
Yes — book a free demo and we will walk you through a real audit so you can see the dashboard, the scoring methodology, the platform breakdown, the competitor analysis, and the action plan. No commitment to continue.
How do I get started?
Book a free demo through the link in our header. We will walk you through a sample audit, discuss your industry and prompts, and answer any questions about pricing or methodology. Most businesses can have their first audit running within a week of signing up.
Still have questions about your AI visibility?
Book a free demo to see exactly where your business stands across ChatGPT, Perplexity, Gemini, Copilot, and Claude — and get a prioritized plan to improve.
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